Claro!

Claro!

Welcomed a new friend into our family. Her name was Clara which means “bright and clear”. But, we’ve made a wee change to her name …. we will call her “Claro” which means, in Spanish, “clearly” or “of course” – which was the first words we said when we met her. She’s been out to the new land and back to our home…and met the goats and turkeys. Hmmm… she was a wee bit too excited to see the flocks but our eldest goat, Sage, greeted (sorta) her with a bobbing head and stomping hooves. Claro listened to our commands, though, which is a good sign. She will become their protector soon. I think we are all going to have a great friendship. :)

It seems we have totally worn her out….she is relaxed in dream world.

Inspiring Principles!

Now this is super inspiring!

Scaling up without Selling your Soul

Many successful entrepreneurial start-ups morph into Wall-Streetified empires that lose their distinctives. And in the process, the business chews up and spits out its workers and founders in a mad scramble to dominate something. Does middle ground exist between the calm talking-stick consensus circle of indigenous eastern tribal cultures and the mad scramble frenzy of western capitalism? Or perhaps more to the point in light of recent Wall Street and economic developments, what values are more important than growth? Especially since cancer is growth. At this juncture of our culture’s reality, I would like us to immerse ourselves for a few minutes in an alternative innovative business philosophy.

BACKGROUND OF OUR BUSINESS

I am first and foremost a farmer, but not a very ordinary farmer. In fact, I’m known as a Christian libertarian environmentalist capitalist lunatic. Our family farm in Virginia’s Shenandoah Valley now has four generations living on it. I’m second generation, but the day-to-day operations are handled by my son. Polyface Farm is a diversified, grass-based, beyond organic, direct marketing farm.

We produce salad bar beef, pigaerator pork, pastured poultry and eggs, forage based rabbits, and forestry products. Purchased by my mom and dad in 1961, the farm has gone from a worn out, gullied weedpatch that couldn’t even pay a salary to one that employs 10 people with more than a million dollars in sales. And it’s still experiencing exponential growth. Lush pastures supported by ecstatic copulating earthworms testify to the healing.

While many business folks would consider this a tiny business—and it is—it is considered quite a large farm by USDA sales criteria, which calls any farm with sales above $400,000 annually a large farm. Polyface direct markets everything it produces to a customer base that numbers 2,000 families, 25 restaurants, and 10 retail outlets.

For context, please understand that we don’t do anything conventionally. We haven’t bought a bag of chemical fertilizer in half a century, never planted a seed, own no plow or disk or silo—we call those bankruptcy tubes. We practice mob stocking herbivorous solar conversion lignified carbon sequestration fertilization with the cattle. The Eggmobiles follow them, mimicking egrets on the rhinos’ nose. The laying hens scratch through the dung, eat out the fly larvae, scatter the nutrients into the soil, and give thousands of dollars worth of eggs as a byproduct of pasture sanitation. Pastured broilers in floorless pasture schooners move every day to a fresh paddock salad bar. Pigs aerate compost and finish on acorns in forest glens. It’s all a symbiotic, multi-speciated synergistic relationship-dense production model that yields far more per acre than industrial models. And it’s all aromatically and aesthetically romantic.

As we’ve gone from a single-salary, cute artisanal operation to a multi-family, beyond family, multi-farm business, we’ve struggled to maintain our quality of life and the distinctives that drive sales. And we haven’t always done it well. I’ve seen way too many successful small businesses gobbled up by deep pockets with shallow values. As a result of wanting to stay with the soul of our business story, we’ve developed a list of directives. These would be different for every business, but let’s look at them and at least appreciate that they represent innovative thinking in a western capitalistic business climate. I call these ethics-based contrarian business ideas.

Read more by clicking on these links:

1. NO SALES TARGETS

Setting sales or marketing targets makes a business look at its employees differently, its products differently, and its customers differently. It’s kind of like a church that sets membership goals: the message is no longer as important as getting sign-ups. … Read more

2. NO TRADEMARKS OR PATENTS

This idea comes directly from community building and transparency. I have personally invented several concepts and terms: salad bar beef, pastured poultry, eggmobiles, pigaerators. Nothing makes me happier than when people use these words and duplicate the concepts. I hope … Read more

3. CLEARLY DEFINED MARKET BOUNDARY

No difference really exists between an empire and an aspiring empire. A one salary sole proprietorship that aspires to be an empire will have the same attitude as the business that already has an empire. The bigger an outfit becomes, … Read more

4. INCENTIVISED WORK FORCE

We do everything possible to not have employees. I don’t mean we’re against help, or against teams. But I’m a fan of bonuses and commissions. I don’t even believe in child allowances—nobody should get paid for breathing. Most farms going … Read more

5. NO INITIAL PUBLIC OFFERINGS (IPOs)

While this may sound like sacrilege and we all know how growing businesses are starved for cash, consider how many have lost the edge of their good qualities after suddenly becoming flush with cash. I’ll be honest that I haven’t … Read more

6. NO ADVERTISING

Amazingly, even the largest companies in the world still receive more than 50 percent of their business by word-of-mouth recommendation. That’s quite astounding when you think about $1 million 30-second Super Bowl ads. At Polyface, we’ve built our customer base … Read more

7. STAY WITHIN THE ECOLOGICAL CARRYING CAPACITY

Numerous people have encouraged Polyface to become the Tyson of pastured poultry. But one of the distinguishing characteristics of an environmentally friendly farm compared to one that doesn’t care about the environment is how it handles the waste stream. In … Read more

8. PEOPLE ANSWER THE PHONE

This may seem nitpicky, but how many of you love talking to a robot? After being on the phone with a robot and starting over the fifth time, I can’t help but wonder if it wouldn’t be more efficient to … Read more

9. STAY SEASONAL

At Polyface, we only raise meat chickens in the summer because that’s when they can be out on pasture. We work in the woods in the winter because that’s when the wood is better, since the sap is down. And … Read more

10. QUALITY MUST ALWAYS GO UP

Finally, as we grow, we must never compromise quality. Plenty of great small business grow up to be ho-hum big businesses. Whatever growth occurs, it can never happen at the expense of quality. With clear conscience, I can honestly say … Read more

 

Facing FEAR

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words! Fear, it is the great awakener!    We tend to coil from it...but what if we stood a solid ground in the face of fear? To be alive at this time means to become a witness,...

read more

A little RANT

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words! OKAY..... a rant..... We have to do something... the world is run by criminals and we are arguing with our neighbours. We are being bombarded with shitty situations all over...

read more

Claro!

Welcomed a new friend into our family. Her name was Clara which means "bright and clear". But, we've made a wee change to her name .... we will call her "Claro" which means, in Spanish, "clearly" or "of course" - which was the first words we said when we met her....

read more

Geoengineering is here!


From a Facebook Friend….Nicole Vettraino
·
Please look at this diagram of some of the geoengineering outlines proposed… this diagram outlines several of the things they are playing god with, and notice the bottom right section of ENGINEERED ALGAE. Is it any coincidence this crap is now festering in so many places and that Exxon Mobile is making those bunk “we are eco conscious” commercials about how they are using it for their ‘biofuel’? This should connect some dots for some people I hope. Stop fucking with Mother Nature.

https://www.tcpalm.com/…/dep-st-lucie-river-alga…/864668002/

https://www.fox4now.com/…/algae-crisis-in-southwest-florida…

http://www.tampabay.com/…/rick-scott-issues-emergency-orde…/

https://www.facebook.com/groups/STOPGEOENGINEERING/permalink/1879833445398698/

 

 

 

 

 

Facing FEAR

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words! Fear, it is the great awakener!    We tend to coil from it...but what if we stood a solid ground in the face of fear? To be alive at this time means to become a witness,...

read more

A little RANT

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words! OKAY..... a rant..... We have to do something... the world is run by criminals and we are arguing with our neighbours. We are being bombarded with shitty situations all over...

read more

Claro!

Welcomed a new friend into our family. Her name was Clara which means "bright and clear". But, we've made a wee change to her name .... we will call her "Claro" which means, in Spanish, "clearly" or "of course" - which was the first words we said when we met her....

read more
Venus Passing

Venus Passing

I was just blessed with experiencing and being with my dog companion, Venus’s passing.    She has not been well since I returned from Canada almost two years ago.  Our house-sitter did not take care of our animals and we returned to two very sick dogs.   The battle both at an emotional level and the physical has been present ever since.  Venus never fully recuperated and has fallen ill many times since.

This morning, though, I felt her Spirit was weak and this afternoon she lay down for her last time.    Her breathing was shallow no food, water or love would entice her to get up.   So, I just sat with her.     I kept talking to her telling her to go to Jupiter, her brother who past in the Magical Forest One.   I told her it was okay.   And, I sat and sat.

When the breathing was coming to an end, she did look up at me.  Her pupils enlarged enormously into two translucent-like golden green mirrors.    I suppose this is the moment of DMT that floods the body before we cross.    I know this was the DMT, the Spirit Molecule the permeates all of life.   What a gift to be with her.   And, I know to cry, but not to hold on to her.   Dogs do become gate keepers for the other side…she is waiting now to greet me one day…with her brother Jupiter.

I am glad Venus got to see Magical Forest Two.   She has been coming out with me daily and I actually thought her Spirit was returning.   I am sure she was deeply happy for me and this new land.

Facing FEAR

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words! Fear, it is the great awakener!    We tend to coil from it...but what if we stood a solid ground in the face of fear? To be alive at this time means to become a witness,...

read more

A little RANT

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words! OKAY..... a rant..... We have to do something... the world is run by criminals and we are arguing with our neighbours. We are being bombarded with shitty situations all over...

read more

Claro!

Welcomed a new friend into our family. Her name was Clara which means "bright and clear". But, we've made a wee change to her name .... we will call her "Claro" which means, in Spanish, "clearly" or "of course" - which was the first words we said when we met her....

read more

Welcome To My Daily Muse

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words!

One Voice

Today.....

I am in a moment of time where I feel I must have done something right…or the sufferings of the past are the lessons that drew out of me little good steps. It must have been for good purpose. This rises as I am present the little ways. There is tremendous wisdom is seeing the whole adventure that comprise of little steps. You take a farm girl out of her garden and pluck her into the world of culture and it is way too over whelming. I need to stay true to the little ways that I know. That is, truly, when the hero is called forth. If you go to the collective, you can get swept up by the forces of history. Life builds tension. Tension is good, but sometimes way too much and sets us off course.. Moment by moment, you do the best you can. And, that is the battle. You might not do great things. You might be just sorta be “there”. But, you give it yourself as best as you can. Even the smallest of us can change the course of history. That is inspiration! It is how you decide to do what YOU can do in the world…and it might be small…but nevertheless, history works in little ways…and these ways change the world. Don’t be a dick. You need not be! You can make your sphere better. This is a wyrd Spiritual wisdom….it is encouraging. It is greening a desert and it all depends upon your context.

I am learning so much from the Hobbits!

Oh, and humans can not die…we can not die!   Therefore, we can our best always!

Facing FEAR

Daily thoughts, contemplations, realizations and awakenings!   My journey of life with words! Fear, it is the great awakener!    We tend to coil...

A little RANT

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What I Love…

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The Great Awakening – Fly Wheel

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Geoengineering is here!

 From a Facebook Friend....Nicole Vettraino · Please look at this diagram of some of the geoengineering outlines proposed... this...

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Genuine Compassion

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Purging

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A Spiritual Conspiracy

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Daily Muse

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In Too Her

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We Are The Ones

You have been telling people that this is the Eleventh Hour, now you must go back and tell the people that this is the Hour. And there...